I've begun watching television for the first time in seven years, and while there is a motherlode of fakeness on TV about which to write, few shows or advertisements have announced to their own deception as loudly as Maybelline's "Falsies" mascara, which purports to make your real lashes look like false ones. Woman has moved, then, from wanting to look like "maybe she's born with it" to wishing to look like she's got fake facial alterations. Are we to celebrate the fake now, embracing artifice and shunning the genuine? Is anyone attracted to the woman on the left solely because her eyelashes are enormous-looking?
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